Initiatives Decoration launches ECO Respectueuse, the first sustainable wall paint in Europe, based on SHARK SOLUTIONS PVB Resin

When SHARK SOLUTIONS offered us its PVB-based sustainable resin, we immediately identified the environmental benefits of this technology.

Recycled PVB as a raw material, contributes both to reducing our carbon footprint and reducing waste in general. It’s both a kind and responsible approach towards our planet and people.

Technically, the resin produced by SHARK SOLUTIONS is flexible, adheres to many substrates, UV resistant, transparent, free from harmful substances, and allows the formulation of ECO Respectueuse paint with low VOC emissions (<1g / l). ID add oyster shells powder, collected and recycled locally in France, as natural fillers. It does provide a good performance to the paint and a high covering power.

Our paint ECO Respectueuse is made in France, with equal characteristics and technical performance of a classic paint and at an affordable price. Further on it provides unique performance advantages in-line with customer expectations for quality products that are environmentally focused or not.

Our exclusive and innovative partnership with SHARK SOLUTIONS as a supplier, coupled with loyal customers who are environmentally concerned, are both keys to our ambition to consistently provide our final customers high quality environmentally friendly products. We are very proud to develop collective intelligence serving consumers and the common good.

Please contact Faber&VanderEnde bv  for more information on the SHARK Dispersions.

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